There is a lot of criticism over GA4 and I understand people’s frustrations, the roll out was absolutely ridiculous. An underdeveloped product, but still powerful. One feature I’ve been making use of recently are the “create event” and “modify event” features. It’s become useful working with organizations that are short on engineering resources.
With a well structured website or app, the feature can be a breeze to implement and turn it into actionable insights. Breaking down paths into page types and their content or taxonomy. Here are some other benefits.
- Customizable Tracking: The “create event” feature allows you to define and track specific user interactions or events on your website or app that are relevant to your business goals. You can create custom events based on user actions like button clicks, form submissions, video views, or any other desired user behavior. This flexibility enables you to capture and analyze data that aligns with your unique tracking requirements.
- Granular Data Collection: You can collect more detailed data about user interactions beyond just page views. It allows you to track specific actions users take within your website or app, giving you a better understanding of user engagement, conversion rates, and user journey analysis. This granular data enables you to make more informed decisions about optimizing your digital experiences.
- Flexible Event Modification: The “modify event” feature allows you to modify and enhance the properties of existing events within GA4. You can add or modify parameters associated with events, such as event names, event values, or custom event parameters. This flexibility helps you refine your event tracking and align it with your evolving business needs without the need for significant code changes.
- Enhanced Data Analysis: By utilizing custom events and modifying event properties, you can gain deeper insights into user behavior and performance. The additional data collected through events can be used for segmentation, funnel analysis, conversion tracking, and other advanced analytics techniques. This level of granularity enables you to understand user preferences, optimize marketing campaigns, and improve overall user experience.
Overall, the “create event” and “modify event” features in GA4 provide greater customization, flexibility, and detailed tracking capabilities, empowering businesses to gather and analyze data that is more relevant to their specific needs.
